4,860 kids off the sidelines

  • Oct 15, 2014
  • Hyundai
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4,860 kids off the sidelines

Hyundai Hockey Helpers was founded on the belief that playing organized sports is a valuable part of growing up. The sport of hockey is a powerful tool for teaching kids about being part of a team, sportsmanship and that hard work is the best way to succeed.

With that in mind, Hyundai Hockey Helpers has worked to raise the funds needed to help more kids get in the game. We deliver those funds to kids in the form of grants through a nation-wide program run in partnership with KidSport – a national not-for-profit organization that provides financial assistance to kids who just want to play organized sports. Those grants allow deserving kids to get help to subsidize the cost of hockey equipment and league registration fees.

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Now in our third year, we’ve funded nearly 5,000 grants to date.

Fundraising for these grants is truly a team effort. Through a combination of donations and fundraising efforts by Hyundai Auto Canada, our passionate dealer network, and the public, we’ve been able to contribute over $1.8-million in the last two years. We’re proud to say the grassroots fundraising efforts of Hyundai dealerships across Canada has been a big part of our success.

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“It’s as encouraging as it is disheartening to see how many kids we were able to help get in the game this past hockey season,” said Don Romano, President and CEO of Hyundai Auto Canada Corp. “On one hand, to see that the program has grown and been able to change the lives of so many Canadian kids is a great feeling. However, to learn that so many kids needed help to play our nation’s favorite game is concerning. That said, we are more motivated than ever to grow Hyundai Hockey Helpers in an effort to realize our vision that every kid can pursue a dream to play hockey.”

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“It is an unfortunate reality that financial barriers often keep kids on the sidelines,” said Jamie Ferguson, Chair of KidSport. “We’re proud to count Hyundai as a valued member of our national partner family. The Hyundai Hockey Helpers initiative aligns perfectly with our belief that all kids should have the opportunity to experience the positive benefits of organized sport.”

Hockey season is underway and our fundraising efforts continue. To learn more about the program, make a donation or apply for a grant, visit www.HyundaiHockey.ca.

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